This is a significant and certainly demanding responsibility that makes it essential for the media’s coverage of elections to be explored. In light of this, Media Monitoring Africa (MMA) in partnership with the Media Institute of Southern Africa (MISA Zambia) analysed the media coverage of the 2015 Presidential by-elections in Zambia.

The analysis aimed to encourage the media to improve their reporting on elections in terms of salience, visibility and quality.
In doing so the research sought to answer the following related questions:

  • What was covered in terms of political parties, election-­‐related topics?
  • Was the elections coverage fair and balanced?
  • Did the media amplify the voices of ‘ordinary’ citizens in the elections coverage?

    To answer these questions, we present the following interim results: View interim results report

    View the results presentation.