Media Monitoring Africa


Supporting human rights and democracy through media.

MMA offers a range of targeted services that promote our work in human rights, democracy and media. These include Monitoring and Evaluation, Monitoring Assistance, Media Profiles, Media Clippings, Policy Complaints Commission and Editorial Code Formulation, Training and Skills Development, and Pay for Print. If you’re interested in learning more about any of these services


MMA believes monitoring the media is not just about capturing and analysing data. It’s a form of advocacy in which data and analysis serve as the first step towards ongoing engagement with media and civil society organisations intended to improve the quality of reporting on identified issues.

Media monitoring is a content analysis-based research technique that can be used in support of media advocacy campaigns. It provides:

  • • Data on media practice to advocate for better coverage of human rights issues.
  • • Concrete figures to evaluate the performance of media and media campaigns.

As a human rights and democracy-driven NGO, we’ve developed a media monitoring methodology within this ideological framework. This guides our engagement with media and civil society and ensures we remain true to its objectives.

Our Approach

MMA served on the planning committee and as the lead data analyst, for the 2005 Global Media Monitoring Project [link], which saw 76 countries monitoring media for an entire day. MMA handled the analysis for the project, which was an inordinate success.

MMA‘s monitoring methodology has been applied in a number of cooperative regional projects.

Global Media Monitoring Project

MMA was on the planning committee and the lead data analyst for the 2005 Global Media Monitoring Project [link]. The event saw 76 countries participate, monitoring the media for a day across all 76 regions. MMA handled all the analysis from around the world for the project which was an inordinate success.


MMA has developed methodology in a variety of cooperative regional projects.  These included: 2000 Gender Media Baseline Study [link] and the 2005 Media Action Plan on HIV/AIDS [link]. Both of these Southern African projects have challenged the media’s representation of key human rights issues.


MMA navigates the complexities of media monitoring. Projects can be demanding, but our expertise ensures an experience that is both personal and precise. If you need a statistically accurate methodology, advice, or a customised database, we can help. Get in touch to find out how.


MMA monitors the impact of media campaigns and examines how prominent people and organisations are represented. Using clearly defined parameters, we‘re able to determine the kind of coverage an entity or individual receives. Find out how we can give you accurate insight.


MMA has significant experience in the formulation of policy. We ensure editorial codes and media policies are in line with the constitutional values of South Africa and other important international conventions. We put our expertise to work to support your organisation in the creation of policy and editorial code, among other things.


MMA provides training in media literacy, monitoring, and relations for NGOs, civil society, and government, as well as for media practitioners on human rights issues, including reporting on gender, children, race, and poverty.

We can back up our skills development interventions with facts and figures, demonstrating a real change in the media after training is complete. We don’t just change media practitioners, we change media practice – for the better.