about mma
Media Monitoring Africa (MMA) was established in 1993 in Johannesburg, South Africa and, since then, has evolved from a pure monitoring-based project to an innovative organisation which implements successful media strategies for change. We use technology, social media and data tools to make our work more efficient and effective.
MMA acts as a watchdog, taking on a role to promote ethical and fair journalism which supports human rights. We promote democracy and a culture where the media and the powerful respect human rights to encourage a just and fair society.
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our programs
Media Monitoring Africa (MMA) is committed to ethical journalism and the protection of human rights. We have developed numerous programmes which reflect these commitments, and which demonstrate the versatility of media monitoring.
MMA has carefully cultivated our programme areas to ensure maximum benefit to all, and we have included within these programmes some reports and updates
MEDIA AND PUBLIC SKILLS DEVELOPMENT
The Public and Media Skills Development Unit is responsible for supporting and facilitating MMA’s projects that inform, upskill and enable the general public and the Media, so they are empowered to participate within the new media environment.
Research Monitoring and Analysis
The Monitoring, Research and Analysis program’s goal is to achieve an accountable, diverse and empowered media where reporting is ethical, data-driven and citizen-focused. The program contributes to MMA’s overall goal.
LITIGATION, ADVOCACY AND LOBBYING
Without freedom, the voice of the media cannot be heard and their vital role in democracy cannot be maintained- At the same time, if the media do not fulfil this role professionally and responsibly, they can undermine democracy.
Community Development and Building
The primary mandate of this unit is to ensure that media is accountable to their audiences through active citizenry and driving media literacy within the public and in various communities and forums.
articles and blogs
MEDIA RELEASE: APPLICATIONS FOR MMA’S CHILD FOCUSED ISU ELIHLE AWARDS ARE NOW OPEN!
JOHANNESBURG, 10 May 2023 - Media Monitoring Africa (MMA) launches its 7th edition of the Isu Elihle Awards Competition - an African ground breaking initiative that promotes and supports ethical, engaging and quality reporting on children’s issues....
media release: invitation to attend the inclusive media reporting workshop
The book examines the experiences of women journalists in democratic South Africa and the powerful contributions they’ve made to the profession, despite a continuous surge of online abuse....
Applications for MMA’s child-focused Isu Elihle Awards are now open!
JOHANNESBURG, 10 May 2023 - Media Monitoring Africa (MMA) launches its 7th edition of the Isu Elihle Awards...
NEW RULES NEEDED TO ENSURE SOCIAL MEDIA DOES NOT UNDERMINE ELECTIONS
First published in business Day 13 June 2018 Growth of online platforms in SA means national polls may not be immune to campaigns of disinformation
dear mr president, here are five ways you can ensure SA's digital success
First appeared in Daily Maverick here This open letter to Cyril Ramaphosa is a plea for a better media and communications strategy - and no
MEDIA FREEDOM FOR ALL IN OUR YOUNG DEMOCRACY
Written By: William Bird, MMA Director (First published in Daily Maverick, 10 October 2017) As we approach 19 October we can be sure that the
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