10 May 2024, Primedia+, Amy Fraser

Bird suggests that the SABC’s choice may stem from political pressure or a desire to steer clear of controversy.

“Neither of those things is a good look for the SABC.”

– William Bird, Director – Media Monitoring Africa

With elections underway, he warns that this decision might prompt the public to question the fairness and accuracy of their news coverage.

“The controversy was just beginning to subside and they they’ve gone and given the DA a whole lot more free publicity.”

– William Bird, Director – Media Monitoring Africa

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