JOHANNESBURG, 1 April 2024 – Media Monitoring Africa (MMA) gets ready to open entries for the 8th edition of the  Isu Elihle Awards that honors groundbreaking Journalism that amplifies the stories and experiences of Africa’s children!

The Isu Elihle Awards Competition is an African initiative that promotes ethical and quality reporting on children’s issues. Isu Elihle, meaning “great idea” in isiZulu, challenges journalists to submit innovative story ideas that center children’s voices and hold authorities accountable.

The competition aims to empower journalists through mentorship, resource sharing, and financial support to develop and publish their child-focused stories on any mainstream news platform. It rewards innovative journalism about children and  encourages journalists to rethink how they perceive and engage children on issues affecting them. The journey from initial idea to final published story demonstrates remarkable growth in storytelling.

This groundbreaking initiative fosters high-quality, child-centric journalism that amplifies children’s perspectives and drives positive change in media coverage of their issues.

Competition details:
The Competition is open to professional journalists, whether directly employed or freelancers, working in the continent of Africa and there is no entry fee payable.

Story ideas can be targeted at any mainstream news medium such as TV, Radio or Online.

The final stories will be ranked once they have been published or broadcast, and the final cash prizes will be awarded: ZAR 25 000 (Overall Winner); ZAR 15 000 (2nd place); ZAR 10 000 (Third Place).

Applications for this year’s awards open on 1 May 2024 and will close at midnight on 30 May 2024 CAT.

Follow MMA on TwitterFacebook and YouTube to receive the entry form link or visit the Isu Eihle Award’s website

For further information, please contact:
Jacques Ndong, Project Coordinator,; 011 788 1278

About MMA

Media Monitoring Africa‘s vision is a responsible, quality media that enables an engaged and informed citizenry in Africa and across the world. MMA aims to promote the development of a free, fair, ethical and critical media culture in South Africa and the rest of the continent. To achieve MMA’s vision, the three key areas that MMA seeks to address through a human rights-based approach are: media ethics, media quality and media freedom.

For more information about MMA and its work for children visit
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