This report covers the South African findings of the HIV and AIDS and Gender Baseline Study, carried out as part of the Media Action Plan on HIV and AIDS and Gender (MAP), led by the Southern African Editors’ Forum (SAEF). The Media Monitoring Project (MMP) that leads the monitoring and evaluation sub sector of MAP conducted the monitoring, analysed the data and produced the results for the South Africa report. Gender Links (GL) produced the qualitative findings and wrote the country report.

The monitoring included 118 media houses in twelve Southern Africa countries, for a total of 15 days staggered over one month in October and November 2005. The South African monitoring covered 20 media houses.