Media Monitoring Africa (MMA) and UNICEF encourages African journalists to enter for its child-centred journalism awards as entries close in ten days. Story ideas are to be submitted by midnight on the 30th of April 2021.

The Isu Elihle Awards were launched in 2016 by MMA with the support of Save the Children International, the Swedish International Development Agency and Media Network on Child Rights Development (MNCRD) based in Zambia. The awards seek to contribute to a change in attitudes and behaviours of opinion and decision-makers and citizens across the country and continent from the premise that the media frames debates in society and carries enormous influence and, therefore, ability to drive positive change.

Story ideas can be targeted at any mainstream news medium such as TV, Radio or Online. The top six ideas will be selected and announced during an awards ceremony in June 2021. The journalists behind these will each receive an award trophy and a guaranteed financial support of ZAR 10 000. MMA will also offer support to the finalists to develop their concepts. individual journalists must take sole responsibility to approach a mainstream media should their story idea be selected as part of the top six.

Project Coordinator at MMA, Girlie Sibanda says, “These awards are meant to give journalists an opportunity to prioritise children’s issues in their reporting by granting them support throughout their journey when writing about them. lf we all work hard to promote great reporting on children and give them a voice we secure them a brighter future”.

For more details, terms and conditions as well as the Application Form visit the Isu Elihle Award’s website

For enquiries please contact:

Girlie Sibanda