About

Vision

Media Monitoring Africa (formerly Media Monitoring Project)‘s vision is a responsible, quality media that enables an engaged and informed citizenry in Africa and across the world.

Mission

MMA aims to promote the development of a free, fair, ethical and critical media culture in South Africa and the rest of the continent.

To achieve MMA’s vision, the three key areas that MMA seeks to address through a human rights-based approach are:

  • Media Ethics
  • Media Quality
  • Media Freedom

Objectives

MMA seeks to realise the following core objectives:

  • To be the pre-eminent media “watchdog” in Africa.
  • Improved news quality and ethics in reporting in Africa.
  • Robust and effective communication legislation and media codes of conduct in Africa.

Values

  • Transparent
    - Being open and fair about our standards, values and methodologies.
  • Credible
    Consistently providing quality research and informed opinion based on best-practice.
  • Innovative
    - Demonstrating leadership, creativity and progressive approaches to meet the changing needs of the media environment.
  • Informed
    - In-touch with current media issues impacting on human rights and democracy, and anticipating future trends.
  • Respect for Human Rights
    - Ensuring that equality, dignity and participation inform all our work practices and methodologies.