Public broadcaster SABC’s Corporate Social Investment department has launched an initiative, Hold My Hand, to protect children in South Africa.

However, as admirable as the initiative may be, the SABC must look in its own backyard first before tackling wider social issues.

William Bird, director of the Media Monitoring Africa (MMA) organisation made some startling observations in an e-mail which was circulated this week to an online group of members of the SOS: Support Public Broadcasting Coalition.