March 27, 2018, The Media Online

“The fact that you’ve got a lot of young people marching, doesn’t necessarily mean that they’re now shaping that agenda; it just means that media are broadly speaking doing their job,” says William Bird, director of Media Monitoring Africa, which advocate for a child-centric approach to news reporting to ensure that the best interests of children remain top of mind.

“If we were to make a claim that they are shaping or determining the agenda, then we will be saying ‘in what ways are media exposing and revealing the power of something like the NRA, exposing the inconsistencies in arms manufacture and possession and what methods are being used to combat these things’.”

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