The media should ensure that tougher questions are asked to politicians during the run up to the 2009 elections, to hold them accountable for their actions. This was the word of William Bird, Director of the Media Monitoring Africa, who spoke to VOC’s Drivetime on Wednesday, who was analysing the media coverage during this period. In research conducted by the independent body, he explained that it was found that media were not putting political parties ‘on the spot’ and questioning them about promises which they made during their previous election campaign.

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