9 July 2020, The Broadband, Hanno Labuschagne

According to Media Monitoring Africa director William Bird, South Africans should expect popular sports to be available on Showmax Pro when it launches in South Africa.

“On the content, I have no doubt that they will include rugby and cricket, assuming it is for sports fans,” Bird stated.

Bird said that although he cannot estimate a cost for the package at this time, he expects it will be similar to and competitive with DStv’s existing packages, or the service is unlikely to gain much traction.

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