The 2006 Local Government Elections demonstrated many of the patterns from past of election coverage, with the elections attracting much media attention, but event-based reporting predominating. The majority of the coverage was national, rather than local, as may be expected in a local election. Beeld was the exception in this regard.
The fairness of coverage was compromised by media not setting their own agenda, but in allowing national party figures to do so. While national political figures featured largely, local issues only made the news mainly through public service delivery protests.
Women featured during this period in the media as a result of party manifestos to promote women within their ranks, not from a media strategy to seek out and discover female sources.
Race featured narrowly in the media, based on party announcements and perceived race-based voting.
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