Research Reports

Research Reports are indepth, often quantitative reports around our various programme areas.

GMMP South African Country Report

The Global Media Monitoring Project (GMMP) South African report was launched at Constitutional Hill on 7 March 2006.  According to Deputy President Phumzile Mlambo-Ngcuka, speaking in her keynote address. “In spite of the numerous advances that we have made as a society, it is clear even from the results of the GMMP that high levels of inequality still prevail in our society.”

Getting the best out of the media: Analysis of media coverage of the 16 Days of No Violence Against

The Media Monitoring Project (MMP) found an increase in the amount of coverage provided to the16 Days of Activism Campaign No Violence Against
Women and Children during 2005. The majority of South African media performed particularly well, in some crucial respects the media performed
better in comparison to the 16 Days of Activism Campaign in 2004.

What Children Want: Children’s choices in programming

The Media Monitoring Project (MMP)’s research with children and media challenges a number of preconceived ideas about children’s programming, how it is understood, and how it should be regulated. The study aimed to give practical realisation to children’s right to participate in all matters that affect them, as outlined in the Convention on the Rights of the Child. The research was conducted as part of the MMP’s submission on the draft licence conditions of the SABC, and was supported by Save the Children Sweden. The findings have potentially far-reaching implications for ICASA, in line with the best interests of the child.

Monitoring Men: An Analysis of the Representation of Men in the Media

While there has been extensive research into the representation of women in the media, limited research has focused on how the news media tends to represent men and the male role models offered by the media. It would appear that while men make up the majority of those sources frequently accessed for comment in the media, their representation is limited, and in many instances prone to similar stereotyping that women experience.

Keeping an eye on the campaign: 2004 16 days final report

Key findings for the 16 Days of Activism 2004 show an unprecedented high number of female sources: 46% women: 54% men. This, together with the dramatic increase in number of gender-based violence, woman and child abuse stories than in previous MMP research in 1998 is a positive trend.

“hisses and whistles”: A baseline study into arts coverage in the SA mass media

The MMP and Open Research completed both a quantitative and qualitative analysis of arts coverage in South Africa. This research resulted in several key findings, including, the role of advertising in shaping how the arts are covered and the lack of serious arts coverage in most media monitored. Finally, the findings conclude with recommendations by journalists and other stakeholders at a meeting on the 5th April 2006.

MAP HIV and AIDS and Gender Baseline Study

This report covers the South African findings of the HIV and AIDS and Gender Baseline Study, carried out as part of the Media Action Plan on HIV and AIDS and Gender (MAP), led by the Southern African Editors’ Forum (SAEF). The Media Monitoring Project (MMP) that leads the monitoring and evaluation sub sector of MAP conducted the monitoring, analysed the data and produced the results for the South Africa report. Gender Links (GL) produced the qualitative findings and wrote the country report.

The monitoring included 118 media houses in twelve Southern Africa countries, for a total of 15 days staggered over one month in October and November 2005. The South African monitoring covered 20 media houses.

GMMP South African Country Report

The Global Media Monitoring Project (GMMP) South African report was launched at Constitutional Hill on 7 March 2006.  According to Deputy President Phumzile Mlambo-Ngcuka, speaking in her keynote address “In spite of the numerous advances that we have made as a society, it is clear even from the results of the GMMP that high levels of inequality still prevail in our society.”

Children: Dying to Make the News

The overall aim and objective of Empowering Children and Media project is to analyse the representation of children and children’s rights in the South African news media. This report serves as a baseline study that will enable the development of policies and strategies to address strengths and weaknesses in the coverage of children, as well as further the development of a human rights culture in the media, through training and advocacy initiatives.

GMMP: Global report

The Global Media Monitoring Project (GMMP) is the most extensive global research of gender in news media ever undertaken. When the first GMMP was conducted in 1995, few of those involved could have imagined that it would develop in the way that it went on to do. Ten years later, with the third such project now complete, the enormous significance of this international initiative is clear.

The MMP completed all the data analysis for the entire project.  Please view the key findings of this global initiative.

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