Media Release

Media Monitoring Africa launches latest report “Children’s views not in the news”

Media Monitoring Africa (MMA) today launched its latest report focused on children’s portrayal in the news media.

In addition to the core findings, MMA released its second media ratings of children’s coverage. It rated the performance of print media against each other and showed which cover children the best and which media need a rethink in strategy.

Invitation to launch of MMA report “Children’s views not in the news”

At a time when media is under a lot of scrutiny join us to find out how selected print media are doing in covering one of South Africa’s most marginalised groups - children. Media Monitoring Africa (MMA) has been monitoring selected print media to see how children are represented in the media. The report, titled “Children’s views not in the news”, will be launched on Thursday 26 August 2010.

Times Too hasty in Picture Publication

Media Monitoring Africa (MMA) is concerned about The Times’ decision to publish an image of a dead infant on its front page (21/07/2010).

Listen up Fifa! - Children’s press conference

One day into the World Cup, children from two local schools (Naturena Primary and Saxonwold Primary) are going to be giving their verdict on Bafana Bafana’s first performance, and letting you know how they feel about the big stories hitting the headlines. Come and hear their calls for change, and their views on what we can do better!

Children’s Views Not in the News

For Immediate Release 15 December 2009

Media Monitoring Africa (MMA), as part of its Empowering Children and the Media (ECM) strategy, today released its research results of selected print media’s coverage of children and children’s rights in the news.

The report reveals that children, children’s rights and their issues are afforded very little coverage in the South African media. The latest data to emerge from the ECM reveals that representation of children has improved, marginally, to 8.4% (from 6% in 2003) of all news monitored in 2009. MMA Director, William Bird, said, “The marginal representation is damning, considering that figures from Stats SA show that children account for around 37 to 40% of South Africa’s population.  Not only does this mean that the core issues of such a substantial portion of our population are not being covered, but it also highlights the media’s failure to seize a great opportunity to attract younger readers.”

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