Gallery Home – Women's Day 2006

DPLG 2006 (Positive Adverts)

The Department of Provincial and Local government is tasked with the convening of the 16 days of activism against violence against women and children. This advert is to remind people that violence against women and children happens all year round, not particularly during the 16 days in November and December. The advert encourages support for women and children all year round or ‘every moment of every day’. This is an important message for South Africa considering our high rates of women and child abuse. It also looks forward to the 16 days when these issues will be extensively discussed. This advert was rated positively because it serves as a reminder of the difficulties women and children face and how it is everybody’s problem, not just those who are survivors of abuse.