Gallery Home – Women's Day 2006

Thubelisha 2006 (Positive Adverts)

Thubelisha, a construction company, apparently involved in providing RDP housing took the opportunity of women’s day to showcase the work that they do in training women who are interested in careers in the construction sector. The work of Thubelish seems laudable; however, this advert implicitly places women in the position of passive recipients of the kind consideration of this company, rather than emphasising the agency of women to shape their own lives. This advert is still positive and the picture particularly inspiring.