Gallery Home – Women's Day 2006

Petro SA 2006 (Positive Adverts)

This Petro SA advert says everything. It represents a balanced view of women and Women’s Day with the relevant importance of both. The picture is particularly good, as it doesn’t support stereotypes of women. It does not present women as motherly, glamourous, or as victims. The picture is a good complement to the words and resists the temptation to emphasise the point of how women need to still progress by using shocking imagery, such as a woman who has been beaten. This advert gets a perfect 10 out of 10.