Gallery Home – Women's Day 2006

Old Mutual 2006 (Positive Adverts)

Last year’s advert by the Department of Arts and Culture (DAC) showed women in evening dress grinding corn in a field. At the time, MMP critiqued the uncritical support of traditional roles for women. It is good to note that this advert is much better. This advert, which bears the logos of Old Mutual and DAC, is strikingly different. It is this year’s best advert, with a powerful tribute to the 1956 march and a call for similar solidarity for growth and development. Although growth and development cannot be only the responsibility of women, the acknowledgement of women as drivers of change is refreshing.